Client: Upstream Communications / Texas Parks and Wildlife Foundation

2020

Instagram Presence + Content Dev

BUILDING BUDDY

@yourbuildingbuddy

How to Travel with Tay Vaughn

One Channel

Three Series

49 Episodes

8.1K+ Hours Watched

Your guide to the trip you didn’t think you could take.

Your guide to great experiences, wherever you are.

On the road in Covid America.

 Email Marketing Campaign Design

Lobo Hills

 Tell one story at a time.

… does not mean that you cannot tell a story from multiple perspectives, nor that you cannot tell a story with multiple layers. But a skilled storyteller should be able to present one cohesive narrative, at a time, for the audience to digest before moving on.

Travel Aggressive is a video series that is about empowering YOU to take the trip you didn’t think you could take.

When I bought my ticket Moscow, I knew I was giving myself creative challenge: to effectively deliver detailed “How To” information about a difficult-to-visit location AND… meanwhile create an engaging narrative that effectively outlined a complex city and rich culture.

And by the way… condense ALL of that into a less-than-20 minute YouTube video.

My creative solution: I applied our travel itinerary to one of the most compelling narratives Moscow has ever been at the center of… the history of the Soviet Union, its dissolution, and the rise of Putin’s modern Russian federation. Simply…

Day Two:

The epiCenter of modern russian society

Champagne and caviar on the 70th floor, with a brief visit to the memorial of a slain Putin dissident.

BUT - when I sat down to edit our Moscow story, I was still missing an important vehicle: the transition between soviet and post-soviet. Meanwhile, I was sifting the the wildest footage of myself riding a horse in the snowy streets after a night out in Moscow’s intense clubbing scene.

Tell one story at a time.

Instead of pausing (or overlapping) our linear exploration of Russian history I took the creative opportunity to convert the intensity of a vodka-lubricated evening into an analogy to the tumultuous meltdown of the USSR’s communist society, and ultimate conversion to Big-Mac-and-blue-jeans capitalism.

And to congeal all of this visual stimuli into ONE cohesive story, I had the perfect anecdotal narrative to overlay it all: